November 25, 2016
In this fast-paced world of 24/7 online news coverage, reporters are swamped with numerous stories and constant urgent deadlines. Since their inboxes are always filling up, they have no choice but to judge the value of emails quickly, and those which aren’t expertly crafted end up in the trash. Considering the reporters’ lack of time and attention, how can you increase the chances of your press release being noticed? The answer is in your writing and technique. Here are some tips on how to write and pitch a press release that reporters won’t be able to ignore.
In order to target a specific sector of the very large news media audience, businesses have to first attract reporters. Once a reporter publishes an article about a topic concerning your business, more people will discover your brand. However, it won’t be an easy task to get a reporter’s attention unless your pitches are professionally written.
Keenability’s team of public relations professionals understands how important it is to craft a press release that will be picked up reporters. To learn more about the PR and other marketing services our South Florida advertising agency offers, call us today.