January 08, 2015
As a business owner, you are likely quite savvy and are fairly familiar with the concept of marketing. We find that realtors and attorneys are particularly comfortable with the basics of marketing, including drafting mailers and emails for potential clients. Business owners often opt for creating their own marketing pieces in an effort to save money. However, the question we propose, is how much money is really being saved by doing your own marketing?
When evaluating the cost of creating your own marketing pieces, there are a few things that should be taken in consideration. This includes the value of your time, the cost of trial and error, and learning curves. We’ll go into further detail: