June 20, 2016
It’s no secret that the global digital age has completely transformed the marketing field. With 3.4 billion internet users, 2.3 billion active social media users, and almost 2 billion active mobile social users worldwide, digital marketing is more than just a trend — it’s the new norm. However, the many communication channels are constantly changing, so it can be difficult to stay up to date on the latest marketing practices. To help, we’ve compiled a list of a few essential marketing guidelines to follow for the rest of this year.
You Must Manage Your Online Reputation
Naturally, the first thing any potential client, publication editor, journalist, or investor will do when they hear about your business is search for you online. Remember, they may be considering you as a contender against hundreds of other potential candidates. With only a few minutes to make a good impression online, it is crucial that your business is not only visible, but also notable. You must showcase quality content and clear expertise surrounding your brand to prove that you are trustworthy and reliable. So, how can you sustain your online reputation? It’s simple — consistently create and post effective content on multiple platforms.
Be Active on Social Media
Thanks to social media, everyone now has the opportunity to create, publish, and share their own content. This translates to the ability to promote your brand at anytime, anywhere. With the wealth of avenues available to engage with your target market, anyone would be crazy to not take advantage of it. Social media can only facilitate the expansion of your business if you maintain a presence on it; and as it turns out, customers actually expect that you do. Otherwise, it will be difficult for your business to compete in today’s digital world.
Number of Followers are Just That, a Number
In recent years, many businesses have been fixated on increasing their number of followers on social media to promote their brand. However, if your thousands of followers feel no need to stay connected to your business — they are unlikely to be engaged, and will not truly support your business. Instead, focus on quality over quantity. Developing a slightly smaller network of loyal followers who will be engaged with your content will exert a long-lasting influence and attract new supporters.
The biggest challenge in adapting to the ever-changing landscape of digital marketing is forgetting old habits and allowing for innovation in your marketing strategy. This may sound daunting, but our South Florida Marketing Agency is here to help. If you want to learn more about how your business can benefit from an updated marketing approach, give us a call today.