April 26, 2017
You have a great listing, you have great photos, but you still feel like you’re selling the property short? What you may be missing is a compelling story. It is always advisable for listing agents to dedicate time to creating a vivid and detailed story for a property they wish to sell quickly and close to asking price. If you’re unsure of how to begin crafting a story for you listing, continue reading as the content writers at our South Florida advertising agency provide a few tips on effective storytelling and how it has the power to inspire a home purchase.
Emotional Attachment Adds Value
A good story elicits an emotional response in readers and prompts them to adopt the ideas within it. When a property is marketed with a compelling story — through real estate listings, advertisements, social media, or other marketing materials — it is more likely to resonate with buyers and leave a lasting impression. A good property story plants a vision of living in the home for the prospective buyer viewing the listing.
That dream is what leads to purchase offers. There is a biological explanation for this response involving dopamine, neural coupling, and context activity, but the most important thing real estate marketing professionals should take from this is that when a buyer feels emotionally attached to a property, his/her willingness to pay may increase. All due to the power of storytelling!
Incorporating Narrative Elements
Content marketing has always borrowed from narrative elements when creating marketing materials. Storytelling, which can be seen as advanced content marketing, relies on the following elements to ensure real estate marketing goes straight to a potential buyer’s heart.
Writing stories not your strong suit? Don’t worry! At Keenability, real estate marketing is one of our specialties. Our creative team of content marketing experts can boost your listings and other marketing materials with the power of storytelling.
If you are a real estate professional or agency, call our full-service South Florida advertising agency today to learn how we can elevate your brand.