April 27, 2015
In businesses where most of the work is done by one or two people, such as in the real estate industry, you can’t afford to spend a lot of time on unqualified leads. For real estate professionals, an unqualified lead might be a seller that wishes for you to list a property that is outside of your general geographic area or selling a property that is far from the median price of the homes that you generally list. While it’s true that you could technically sell or rent any property within the state of Florida, it would be a disservice to yourself, the seller, and your other clients to take a property that falls far away from your general scope. What can you do to receive more qualified leads? Branding is a key component to receiving leads that are in line with the rest of your practice. Branding is what instantly tells potential clients the types of properties that you focus on, whether it’s commercial, country club single-family homes, or luxury waterfront properties. The details are subtle, but crystal clear, if it’s done correctly. Target your audience precisely, rather than spending money in several directions for more excessive exposure. For example, you could place an ad with a publication that has a large circulation, but is reaching a million people worth your marketing dollars if the audience doesn’t fit your target demographic? Instead, take the time to thoroughly analyze the demographic you’re trying to reach and how to best reach them. If you’re not sure where to start or how to find this information, speak with a marketing agency that focuses on custom solutions. Create a system to stay in touch with leads that may be clients in the future. We all know how important it is to nurture warm leads throughout time. These are the people you want to stay in touch with by sending the occasional email, making a phone call, or sending a note. When the real estate season is in full swing, it can be difficult to manage all your contacts, which is why creating an automated system is even more important. This can be done through routine email blasts and social media, which can always be managed by a marketing team or assistant. Keenability is a real estate marketing agency that caters to the needs of top producing agents, law firms, and other service-oriented industries. Would you like to discuss how we can bring more qualified leads your way? - Yes, please.