How to Speak Social Media

July 01, 2016

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Have you ever felt lost in a conversation about Facebook, Instagram, or some other new social media application? Hear lots of talk about hashtags, followers, and news feeds — but you’re not totally sure what they mean? If you can relate, don’t worry — even the coolest kids in town are struggling to keep up lately. Social media (and social media marketing) has taken off over the last few years, and it seems to be changing every day.

To help you understand what all the talk is about, we’ve interpreted some of the most popular social media marketing terms for you:


Content: Any material posted online (pictures, videos, blog posts, snapchats, tweets etc.). Practically anything you see on social media is content.

“We haven’t posted any new content lately. Maybe we should post a picture on our Instagram account today.”

Clickthrough Rate: The number of people who click on an advertisement divided by the total number of people who were shown the advertisement. This is used to measure the success of an online advertising or email campaign — the higher the clickthrough rate, the better.

“Our ad campaign had a clickthrough rate of 9% last month! That is way above average. Great job!”

Engagement: Describes interaction. Likes, shares and comments are all types of engagement. Engagement can also be used to measure the success of content. Marketers strive to engage their target audience as much as possible.

“We had a lot of engagement on our Facebook contest last week. Many people entered the contest by posting their videos, and even more people liked and commented on them!”

Follower: Someone who subscribes to your social media account to receive all of your updates.

“Yesterday we gained 6 new Instagram followers but lost 1.”

Hashtag: The “#” sign followed by a word or phrase that is used to categorize a post and make it easy to search for.

“I came up with a great hashtag for our social media campaign, #KeenSummer.”

News Feed: The homepage on most social media accounts where users see all of the latest updates from other users that they follow.

“Look at this cool video that just came up in my newsfeed.

SEO: Stands for “Search Engine Optimization". The process of increasing the amount of free traffic to a website from search engines.

“Don’t forget to use keywords on the website to boost our SEO.

Viral: Describes a piece of content that achieves widespread, noteworthy awareness. It usually occurs through word of mouth and/or frequent sharing of one specific piece of content all over the Internet.

“Let’s try to make our ad campaign go viral!”

These are only a handful of the social media terms out there, but you know what they say, a little goes a long way. Luckily, our team speaks social media, so you don’t have to. If you are interested in learning how social media marketing can help your business, give our South Florida marketing agency a call today.

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