July 13, 2015
The real estate market has become dominated by look-a-likes, and hopefully your website isn’t one of them. Both agents and brokerage firms are choosing to redesign on the dime, often not thinking of the big picture. Is picking your favorite color enough to set you apart? For some agents with limited dollars, these all-in-one solutions might work just fine, but if you’re looking to increase your market share, you need more.
Customization is the new black
Many companies that offer standardized templates seem like a great deal. You pay a couple hundred dollars for your very own website, though it’s hardly anything to be excited about. Nothing about these generic websites make it feel like a reflection of your unique brand and voice, except for your picture and chosen colors.
According to a study from the National Association of Realtors, 92% of buyers use the internet in some way during their real estate search. If your primary goal is to rank among the top search results, a real estate website service may be enough for you. If you want to truly emerge as the market leader, your website needs to reflect your brand promise as a real estate agent.
Shelling out cash for a website that looks just like everyone else's will not make a lasting impression on potential clients. If you want to be the leader in your area, you need to market yourself with the intention of standing out. You must raise the bar and set new standards for marketing, which includes exceptional design and unique branding. The generic route may get you on your target audiences radar, but you will simply be one of the many realtors that your potential clients are considering.
To position yourself as the leader in a certain market, you need to set yourself apart by taking your marketing to the next level. That includes creating a strong brand that clearly shares what you have to offer, and states how you’re superior to your competition. Your website is an important tool for sharing your marketing messaging, and must reflect your unique brand voice. It is important to make a lasting impression on your consumers, and a website that stands out will do just that.
Do you want to blend in or do you want to stand out? Hopefully the latter.
If you’re looking to increase your market share and want a unique, custom website, we’d love to meet. Keenability is a real estate marketing agency that provides truly custom marketing and branding that aim to solve your problems, tell your story, and eclipse your most ambitious goals.