Pimentel & Castillo, PLLC
Pimentel and Castillo, PLLC, a prominent law firm located in Miami, Florida, approached Keenability to help them create a brand, website, and to provide ongoing marketing.
Pimentel and Castillo provide clients with more guidance, personalized attention, and better results than any other law practice in its price point. They do this by thoroughly investing and preparing in the interest of each client. While they are aggressive and professional in court, they are laid back and authentically understanding and empathetic when dealing with clients. That was the message that had to come across on the brand, so the team at Keenability got to work.
The next step was creating a website and an online presence that helped the law firm obtain quality leads. Doing this required a seamless brand experience, a strong knowledge of search engine optimization and the right content. It also required simplified messaging and a website that was easy to navigate.
As part of the ongoing marketing, Keenability is also responsible for email blasts, social media, content creation, and PR. As a result of a polished and professional brand and strong marketing strategy, qualified leads have increased tremendously. Robin Pimentel has even been featured in several media stories, becoming the go-to legal resource.