February 21, 2017
Actually, the title of this blog should really read, “Expanding Your Mobile Efforts is Long Overdue.” In recent years, consumers have conditioned themselves to take in information from a small flashing screen at an almost constant rate. That’s due to the incredibly fast-moving pace of technological innovation that we are living in, and we assure you that it is in your company’s best interest to keep up.
With mobile apps being 80 percent of the driving force behind the 53 percent increase in total digital media time by consumers from 2013 to 2016, changing with the times is no longer a choice, but a necessity.
Here are some tips to make 2017 your most mobile-friendly year yet.
Use Media Queries
Media queries are specialized style sheets that can determine what kind of device a website is being accessed on, and adapt the site accordingly to ensure all content is formatted correctly for the user. Essentially, media queries are what facilitate responsive web design. If you don’t know how to program your own style sheets, consider speaking with an experienced programmer from your local South Florida marketing agency. As we move closer towards an increasingly mobile-centered world, it’s important that your company is able to reach consumers where they spend the majority of their time — on their phones. Therefore, having a responsive website is absolutely essential.
“Smush" Your Files
In order to optimize your website’s speed, you’re going to have to take a lot of things into consideration content-wise. While visuals are irrefutably important, they can take up a lot of valuable cloud storage space and loading time. Those extra seconds can hurt your company when your users decide that the website’s slow speed is a deal breaker. Fortunately, there are ways to effectively decrease the size of your larger files (like high resolution pictures), without sacrificing the quality of the image. Many free tools are available, like MS Paint or website plugins like smushit. Additionally, with image-editing software like Photoshop or Affinity file size can be reduced manually.
Use Your Words
As previously mentioned, your website’s mobile speed is a top priority. So, if you’ve condensed your images and the site is still experiencing lagging load times, you might want to consider emphasizing your written content. Words are much easier to reformat than graphics and video, and they do serve a great purpose where visuals sometimes fall short. If you don’t consider yourself a wordsmith, it may be time to look into some professional help from experienced copywriters at a full-service South Florida marketing agency.
For this and any other marketing need you may have, feel free to call and schedule a consultation to see how we can expand your mobile efforts to help your brand.