How Not to Market Your Medical Practice

June 03, 2016

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It’s easy to get stuck in a routine — we’ve all been there. Although routines can help us in our day-to-day lives, that is not the case with marketing. When marketing routines get old, they become outdated and ineffective. If you want your medical practice to bring in more revenue, consider revamping your practice’s marketing strategy and beware of these common pitfalls.

 

Don’t Think of Marketing as an Expense

Instead, marketing should be viewed as an investment. When done correctly, marketing will produce returns that outweigh its cost by attracting new patients. If you want to expand your business, strategic marketing is the perfect way to do it.

Stop Promoting Services

When it comes to the medical field, people are much more likely to search for information and solutions to medical conditions than they are to look up the doctors that specialize in them. In fact, only about 4 percent of people seeking medical information on the Internet search for providers. Therefore, the best way to promote your practice is to relate your specialities and services to solutions. Consider starting a blog or including explanations and symptoms of medical conditions on your website. Focus on the role your practice plays in providing solutions for patients, and market your practice as the answer to their problems.

Avoid Having a Provider-Centered Practice

Medical practices should be centered around the patients, not the providers. This may seem obvious, but unfortunately it is not always done that way. How can you ensure that your practice is patient centered? Create a comfortable environment that makes patients feel welcome, and be sure to always keep their best interest top-of-mind. People want a doctor who takes the time to listen to them and whom they can trust, so they look to friends and family for recommendations. However, recommendations from family and friends are not always enough to sustain a practice. Your practice’s marketing efforts should make evident your practice’s caring environment, and thus encourage new patients to make a visit.

Investing in a marketing program designed specifically for your medical practice can deliver new patients and secure the future of your practice. Our South Florida marketing agency can help your practice do just that. Here at Keenability, we believe in results that are reflected in an increased number of patients, not just web traffic. To learn more about how to improve you medical practice’s marketing strategy, give us a call today.