May 27, 2015
As a marketing company that specializes in marketing law firms, we see firsthand that there’s often a discrepancy between the way the lawyers represent themselves digitally and who they really are. With so many law firms out there, it’s even more important for each firm to differentiate itself from the local competition. One of the best ways to do this is to allow your personality to be expressed throughout your website and marketing materials.
It seems that many attorneys attempt to do this by using pictures of themselves in their advertising, but quite frankly, if all the attorneys take the same styled headshot wearing a similar gray suit, then they haven’t done anything at all to stand out.
The traits that separate one attorney from the next are often empathy, the level of attention to detail, dedication, and experience. These are all traits that can’t be seen in a headshot. Listing these traits down in marketing materials isn’t helpful either, as it will lack authenticity.
So how can you convey these messages in your marketing before they meet you?
Keenability is a full-service marketing company Boca Raton. We’re experts in making service providers, such as lawyers, leaders in their industry. Do you want to know how we can fuel your energy and make you a leader? - Call Us.