August 08, 2016
According to the NAR (National Association of Realtors), 92 percent of homebuyers used the Internet to shop for homes on the market. Of those homebuyers, 76 percent actually visited the home they saw online. With that being said, it is vital for real estate agents to market themselves online and to create greater brand awareness. For a homebuyer to choose you as his real estate agent, you need to ensure that your brand can help him achieve his goals. Here’s how your firm can do that:
Enhance Social Presence
To strengthen your social media presence, make your business easy to find. To accomplish this, claim your business pages on platforms such as Yelp, Facebook Pages, and Google My Business. You want to be involved as much as possible on all social platforms, so you can have some control over what users are saying on these pages. Develop a sufficient amount of information about your agency to put on your social platforms for homebuyers to quickly get to know your company, benefits you offer, and skills you possess. It’s important to post content that is informative to the home buying and selling process, but don’t forget to show your personality too.
Maintain a Website
Every brand needs a website, but none more so than real estate professionals. A website allows people to find your company and get to know you, so that they may one day opt to use your services. It also serves as an essential component to marketing your listings. Why would you want prospective buyers to go to Zillow or Trulia to find their dream home when they could come to your site instead? Make sure you have a site, and that it features each of these components: a bio about the agent or company, information about the local area, listings, a contact page, and several calls to action. You also want to invest in making the content relevant to the areas you tend to.
Email marketing can be a great tool to get homebuyers to visit your website. You can send monthly newsletters, homes that were just listed, as well as informative blogs about the area. Email marketing serves as a direct line of communication that can lead to sales. If you provide valuable information, readers will offer their time to read it. Try to keep it short, sweet, and to the point. Nobody wants to read an email that’s pages long. Only send an email when you have something relevant to say.
If you think you need help marketing your real estate business online, you don’t have to do it alone. Call your local South Florida marketing agency today to get started down the right path.