Instagram launches another stand-alone app

November 16, 2015

Instagram video

In August of 2014, Instagram launched an app to create time-lapse videos called Hyperlapse.  In March of this year, Instagram developed Layout in response to the need to assemble multiple photos. Now once more, following user demands, Instagram has released another cutting-edge app called Boomerang.

Boomerang makes creating animated GIFs fast and easy. The app lets users turn everyday moments into looping GIFs, a trend that has been ever growing. Our guess is that this initiative was propelled by the popularity of Apple’s Live photos. While those are very cool, they can only be shared amongst Apple device users, and Instagram set out to fix that problem. Bottomline, Boomerang took Apple Live Photos concept and made it accessible to everyone.


What is the difference between an animated GIF and a Video?

The concept is the same, yet the difference lies in the way they are implemented. A GIF is a series of frames, with no sound. It is essentially a flip-book: photos played one after the other to make them look animated. A GIF is also limited to 256 colors.

How does it work?

Like with everything related to Instagram, it is quite simple. Press a button, and let the app do the rest. Boomerang takes a burst of photos and puts them together in a video that plays forward and then backward, hence the name Boomerang. What makes it unique is that it takes ten photos (one second of video) and stitches them together to have them looping forward and then backward, giving your GIFs an interesting twist.

The best part is that Boomerang gives you the liberty to share your Instagram Boomerangs just about anywhere, so you aren’t limited to Facebook and Instagram. We’ve gone ahead and shared one right here within this blog. Sure, it isn’t that exciting, but you’ll get the gist of it.

How can I use it for my business?

Any of these new apps represents another vital tool for connecting with your audience. Sharing a Boomerang, Hyperlapse, Layout compilation or the traditional Instagram shot adds variety to your business page. Nowadays, there are plenty of ways to engage your audience. Social media 101: don’t share the same thing over and over, get creative, and engage your audience. 

After all, long-term clients come from building relationships— not from giving them over-used sales pitches.

If you need help navigating the many social media platforms, give us a call or shoot us an email.

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