March 17, 2016
If I had a dollar for every time someone failed at rebranding, I’d be extremely wealthy. Unfortunately, the only thing I get from watching a failed rebrand is a bad taste in my mouth, and the desire to step in and save the day. When one thinks of marketing, hero/heroine doesn’t exactly come to mind. However, the way some rebrands are done, I could very well be thought of as a heroine: The Keen Squad there to save the day. To my regret, I don’t have the ability to step in every time I see a rebrand gone wrong. What’s worse, the owner of a failed rebrand doesn’t always see it. That person relied on the expert advice of the company hired to do the rebranding, and he/she has no way of spotting a disaster in the making.
Why it happens:
If you are thinking of rebranding, give us a call for honest evaluation of your branding and marketing and learn more about what we can do for you.