March 09, 2015
Part of the process of creating marketing means identifying your target audience, typically we refer to it as creating personas. We will outline the process of persona creation by identifying our own ideal client. Understanding your client helps to create marketing that is more specific to them and thus more effective. It is impossible to target everyone, that is why segmentation of your market is critical. You can’t segment your audience without first understanding who they are. For a marketing agency such as ours, the questions and answers would probably look similar to the example below: Questions to ask yourself: Who is looking for my business?