September 07, 2016
With only 8.5 percent of all online search traffic making it to the first page of Google search, it's clear that top search rankings matter, but achieving them also takes time. Whether you’re an attorney trying to beat out your digital competition or a realtor eager to sell more homes, everyone wants to get on the first page of Google, and they want to do it fast.
When investing in SEO and PPC, you cannot expect to see results overnight. Strategizing the best SEO for you is not as simple as choosing a few keywords and hoping google notices. SEO is a well thought out strategy that must be implemented in a timely manner.
To help you better understand the process, we’ve outlined what SEO efforts may look like from month to month.
Initiation: Months 1 & 2
During this phase, an SEO analyst will conduct a rigorous research and discovery process, which includes a website audit, keyword strategy, and planning. Typically, this step can be completed within the first month. However, don't be surprised if this stage takes longer, as it often can when the digital strategist has limited access or information.
Once the initial research is complete, it’s time to let the technical SEO work begin! Making modifications to the website based on site audit results is crucial, as in some cases the website needs to be completely overhauled, a process which can take months. If this is not done, Google will not have the access needed to crawl your site, which can hinder your rankings in the worst possible way. Alongside these technical efforts comes content building, so this is the best time to invest in a strategic content building and linking plan. After all, if you don’t have quality content on your site, top search rankings are next to impossible.
The Content Building Phase: Months 3 & 4
Once you have a strong content strategy in place, you will need to bring your focus to content creation. So, what kind of content are you expected to create? Blogs, FAQs, social media posts, and expanded company information, as a start. It is important that your content drives a consistent message to your brand. Every company is different, but it is not uncommon to see improvements in rankings by the end of the third month if the process is progressing well.
During month four, be sure to keep up with content creation, technical optimization of the website, and development of a healthy link profile (which may include cleaning up low quality links). With a strong team behind you, you can expect to see a marked increase in rankings and traffic at the conclusion of this month.
On to Smooth Sailing
By this point, you’re five months into your SEO overhaul, and it’s time to get social! Social media management is one of the best ways to increase direct traffic to your website. Magnify your social media content by developing videos and photos that you can later use as advertisement. Ideally, this will lead to more people linking to your page, boosting your link profile. With a strong link profile, your site and company will gain the authority to begin engaging in media outreach. Your website should be seeing traffic growth on a daily basis during this month.
Month six should bring traffic that has reached thousands of visitors per month or more. Now, you could benefit from adding conversion rate optimization to your efforts, which will improve how the traffic you’re receiving turns into leads and/or sales. From this point on, you must consistently focus on content creation and maintain your SEO investment by conducting a SEO check-up on a weekly basis. Keep in mind that even a small technical issue with your website can jeopardize all your hard work, and you will plunge to page seven or eight of Google just as quickly as you hit page one.
Not only is SEO cost-effective, but it also puts you in the forefront of any potential clients who are already searching for your service. In a sense, SEO helps consumers to decide which service is best for them by determining how the keywords relate to your website. With a strong team of digital experts, you’ll have a strategy that will provide your business top search rankings in no time.