Hard Truths About Content Marketing

October 07, 2016

Hard truths about content marketing

There seems to be a slew of misconceptions when it comes to content marketing. Far too many people seem to think writing content is as simple as jotting down your thoughts and publishing them online — but successful content marketers know there’s far more to it than that. Unfortunately, these misconceptions can be detrimental to a business’s success, leaving owners shelling out money for ineffective efforts. To stop that from happening, we’ve put together some facts about content marketing that business owners might not want to hear, but definitely should.

It Isn’t Easy

Creating content that engages your audience and keeps them coming back for more requires a high level of skill that most business owners don’t possess. After all, your expertise likely lies in your particular industry. That said, this fact doesn’t mean your marketing efforts should suffer. You need to enlist the help of an agency that employs someone with extensive experience in crafting superior content. This individual will be able to channel your business’s voice expertly, as well as dedicate the time it takes to produce quality content which, quite frankly, you probably don’t have.

You Won’t See Results Overnight

… Or even over the course of a few weeks, for that matter. Results from content marketing are produced in a similar manner to those produced by social media and SEO — over time, sometimes lots of it. If you’ve never written a blog before, you can’t just expect everyone to jump on board. Generating attention will take weeks, maybe months, depending on your industry and the competition you’re facing. That said, when results do start to show (in the form of quality leads and top search rankings), the time spent will be more than worth it.

It’s Not Just Writing Content

Simply writing a blog won’t do your company any good if nobody sees it. A good content marketing strategy will incorporate ways to share your content, expanding its reach. At a minimum, your content should be shared across social media platforms, but it’s even better if it is shared via other mediums as well, such as in an email newsletter. Additionally, SEO is essential for successful content marketing, and only an expert can help you in this department. SEO is always changing, and content has to change with it to prove successful. What worked yesterday might not work today.

Cheap Content is Just That

We hate to break it to you, but if a company offers you pre-written blog posts at shockingly low prices, you’re not getting the deal of a lifetime — you’re getting ripped off. Quality content must be customized to your business, or else you’re wasting time and money. Typically, these companies will sell the same blog post to multiple companies in the same industry, defeating content’s purpose. Not only does this mean the post in question lacks your company’s voice, it’s also likely poorly written and will thus threaten your credibility. Even worse, it’s probably appearing on additional websites as well, a fact which will make your search rankings plummet.

If you need help with your business’s content marketing strategy, our team is here to help. Give us a call today to see how we can elevate your brand.

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