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Florida Atlantic University’s
URban male initiative


The Urban Male Initiative, while extremely beneficial for its target audience, didn't have a successful first year. The Office of First Generation Student Success reached out to Keenability with the hopes of increasing their attendance, publicity and the impact of their speakers. The catch? A very limited budget to bring on speakers for a two-day event. 

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“I love Keenability! Laura and Shawn are great!”

Ron Oliver
Director of First Generation Student Success

 
 
 

DIGITAL Campaign


Given the small budget, Keenability was able to increase attendance by over 300% through the use of social media advertising, email campaigns, targeted landing pages, on-sight promotion, and organic social media campaigns. 

Additionally, through our established connections we were able to recruit coveted speakers within the budget parameters given.