Florida Atlantic University’s
URban male initiative

The Urban Male Initiative, while extremely beneficial for its target audience, didn't have a successful first year. The Office of First Generation Student Success reached out to Keenability with the hopes of increasing their attendance, publicity and the impact of their speakers. The catch? A very limited budget to bring on speakers for a two-day event. 


“I love Keenability! Laura and Shawn are great!”

Ron Oliver
Director of First Generation Student Success


DIGITAL Campaign

Given the small budget, Keenability was able to increase attendance by over 300% through the use of social media advertising, email campaigns, targeted landing pages, on-sight promotion, and organic social media campaigns. 

Additionally, through our established connections we were able to recruit coveted speakers within the budget parameters given.