April 03, 2017
As a South Florida marketing agency, we always advise our clients to not underestimate the power behind Instagram as a tool for getting your business discovered and connecting with customers. Understandably, you may be left feeling a bit skeptical and apprehensive toward this social media platform with all the recent changes. With a new logo and addition of new tools and features being introduced — it’s easy to feel overwhelmed.
Rest assured, Instagram’s evolution continues to benefit businesses and their social media strategy. Whether you are just starting an Instagram business account or are looking for ways to improve it, refer to these tips provided by our digital marketing experts.
Convert to a Business Profile
With an Instagram business profile, you have access to perks that are unavailable to personal users, called Instagram Business tools.
Timely and Consistent Posts
Instagram is a visual-centric and businesses should optimize their efforts for this social media platform. Businesses’ Instagram branding strategy should be consistent with their physical and other digital marketing materials and messaging. The images and videos you post should tell a story about your brand. Showcase your company’s products, culture, and even community of customers. Be sure to post regularly at times when your followers are likely to see and engage with the posts. Utilizing a posting schedule is a great way to easily integrate Instagram posts with your overall social media strategy.
Make sure you aren’t using your Instagram business account solely for one-way communication, especially since Instagram users are enthusiastic about engaging with brands on Instagram.
Increase your followers’ engagement by responding to and/or liking comments, occasionally tagging and giving shout-outs to followers and relevant influencers, encouraging consumer-generated content, and using Instagram’s other tools such as Live and Stories to further connect with your followers.
Try Out New Tools
Instagram has been on a spree introducing new tools and features, which businesses should use to their advantage. For example, the newly introduced Album feature allows users to include up to 10 photos and videos into a single post. These album posts are similar to carousel ads, which have proven to be a more engaging, interactive, and effective format than regular ads. However, these unique posts are not ads and should be utilized in a more naturally social manner. In other words, you should use this as a means of storytelling. This album feature allows you to:
The benefits of this ever-evolving platform cannot be fully understood until you open your Instagram business account then start creating content and interacting with your followers.
If you need help kickstarting or improving your Instagram branding strategy or overall social media strategy, speak with one of the digital marketing experts at our South Florida marketing agency. Call Keenability today to learn how we can elevate your brand!