Brand before everything: your house needs a strong foundation

June 24, 2015

You wouldn’t build your new home’s foundation in the middle of the Everglades, so why must you build your company on top of a logo and branding that’s just as faulty?

Many potential clients we meet with ask if they can purchase our services a la carte. We are not Rocco’s Tacos. While they surely have no problem selling you two chicken tacos at $3.99 a piece, our services are a tad more complicated.

Managing your social media means conceiving a strategy to most efficiently get your concise message across to the people you want listening. If you don’t have a message, or you have too many, that poses a problem. What are you telling your target audience? Are you telling them you’re the best at what you do, or are you working a low-price point of attack? Spending money on managing a brand that doesn’t know what it stands for is a disservice, to not only your business, but your audience and their opinion of your company.

If you purchase our website re-skin, that means you should already have a great logo and strategic branding. If you truly possess these necessary elements, then great, we’re pumped! Oftentimes, businesses want a website re-skin and just say “use my old logo and branding”. Problem is, the last time their old branding got even a routine checkup was over a decade ago. They need a doctor. Cue Skylar Grey.

We could revamp your website, but not in good conscience. Marketing is a process, and it starts with branding. Once you have a beautiful, emotion-evoking brand, then you can build a website and advertisements on top. More specifically, we can. That’s right in our wheelhouse.

If you’re in need of branding done right, we’d love to meet. We’re always excited to partner with growth-seeking brands looking to take their business to the next level through strategic marketing and brilliant creative.

Keenability is a tight-knit group of talented designers, creative writers, vast dreamers, and out-of the box thinkers that makes your business, our business. And we really care about our business.