Keen on Marketing: A Cheeky Guide to Developing a Killer Marketing Plan
April 11, 2023
Writing a marketing plan can feel pretty overwhelming, especially if you're not exactly a marketer-extraordinaire. It's like embarking on a wild journey into the unknown: it's easy to get lost along the way and feel like you're banging your head against a wall. But trust us, the end goal? Totally worth it. A killer marketing plan can launch your brand to new heights - think more visibility, higher engagement, and a big ol' boost to revenue. By getting to know your audience and setting goals you can actually achieve, you'll be able to whip up a marketing plan that slays.
So, you've defined your business mission. Sweet! Good start. But what now? What's the next step? Well, dear reader, it's time to develop a marketing plan that'll blow your competitors out of the water.
First things first, you need to understand your target audience. Who are they? What do they like? What are their pain points? What keeps them up at night? It's time to put on your Sherlock Holmes hat and do some detective work. We at Keenability like to really focus on identifying the pain points of our target audience. Not because we are sadists, or anything like that, but rather because we understand that fear is a primary motivating factor when customers make the decision to buy, or not to buy.
Once you've figured out your target audience, it's time to think about your value proposition. What sets you apart from the competition? Why should customers choose you over other brands? This is where you get to flex your creative muscles and come up with some killer slogans and brand messaging. Pay extra attention to this part, as this is where your brand will really come to life.
Now that you have your value prop nailed down, it's time to think about your marketing strategy. What channels will you use to reach your target audience? Social media? Email marketing? SEO? All of them? The possibilities are endless, but you need to choose the ones that will work best for your business. If your audience is younger, consider targeting social media marketing. If you are selling to a more senior demographic, it could be prudent to lean more heavily on print marketing instead.
Don't forget about your budget! Marketing can get expensive, so it's important to set a realistic budget and stick to it. No, a viral TikTok dance won't magically make your brand famous if you only have a few hundred dollars to spend. Sorry to burst your bubble. But with a few hundred bucks, you can create eye-catching TikTok ads and target them to your audience for maximum impact.
Last but not least, it's time to measure your results. How will you know if your marketing plan is working? Set some goals and track your progress. And don't be afraid to make changes if something isn't working. Marketing is all about trial and error, so embrace the process and have some fun with it.
Developing a marketing plan is like trying to ride a unicycle while juggling flaming torches - challenging but not impossible! But fear not, for with a bit of elbow grease and a whole lot of caffeine, you'll conquer it like a seasoned marketing pro!
And if this all sounds too daunting, you’re in luck. Keenability is here to do the lifting for you. From strategic consulting to full-scale marketing services, we at Keenability are to make your marketing dreams come true.