Connecting to Your Audience Using Video

April 30, 2018

YouTube has over one billion users and over 5 billion video views per day. Facebook reports having an estimated 2.20 billion active monthly users worldwide, with approximately 500 million people watching Facebook videos daily. Instagram reports having 800 million monthly users. These figures can no longer be ignored when aiming at reaching larger audiences and video is just the tool to help you achieve that goal.

Video is opening up a new world of opportunity for businesses looking to expand the reach of their marketing efforts. Whether it’s through the use of YouTube videos, Facebook video ads, or Instagram Stories, brands are presented with unique options for engaging their audiences. Every brand has a story to tell and video provides an effective way to reach people and share your story.  

Video has many benefits, including the ability for people to put a face to your brand, as well as positioning yourself as a resource for information. Therefore, it’s crucial to make sure that your content connects with your audience. To that effect, we’ve put together some tips to guide you in the right direction.

  1. Know your audience. Whether you’re just getting started with video or you’ve been creating content for a while now, it’s important to establish, or even reestablish your audience. There is a possibility that your audience has changed since you first began making videos. Evaluating your target audience can provide a clear path for the future content of your videos.
  2. Tell your story. Video is all about telling a story. Before creating each video, determine exactly what you want to share with your audience. An engaging story that speaks to your audience is going to be the factor that holds their attention, and keeps them coming back for more. Take the opportunity to share the aspects of your brand that make it unique, and don’t miss the opportunity to provide expert knowledge or advice.
  3. Keep creating videos. When it comes to video, consistency is key. Don’t create a couple of videos and become discouraged when they don’t immediately go viral. Don’t quit! Building an audience takes time. Create a content schedule and hold yourself accountable. Regularly producing fresh content and uploading new videos will have people coming back for more useful and interesting information.
  4. Evaluate the data. Gather the data from your videos and study it. Which videos received the most views? Review the videos that didn’t perform as well and try to identify the weaknessesby analyzing the feedback you are getting from your audience. The data from your videos can provide a wealth of knowledge about your audience and their interests. Don’t be afraid to tweak and fine tune the content that you are releasing.

Harnessing the power of video for your brand can be challenging, but the rewards are well worth the hard work. The team at our Boca Raton marketing agency uses video to create impactful content for clients in new and exciting ways. Our marketing agency has the expertise and knowledge to help your brand grow. If you would like to find out how we can help, contact the team at Keenability today.

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