Social media has become a powerful tool in today’s society. It can be used to achieve a number of goals, one of which is sharing opinions. When done by influential individuals it can have a tremendous impact. For example, earlier this week Elton John took to social media to express his opinion on fashion designers Domenico Dolce and Stefano Gabbana’s controversial comment criticizing in vitro fertilization.
Elton John used Instagram to share his disapproval of the fashion designers’ comments and ended his post with the hashtag #BoycottDolceGabbana. The hashtag gained instant popularity, and is currently being used by many to spread awareness.
What is the lesson for businesses?
First it shows that in this digital age, organizational leaders’ opinions on social issues are incredibly important. Social media is a quick way for influential individuals to comment on the world around them. It is essential for an organizations’ leaders to reflect and emit the views of the business in all outreach efforts and be well-trained on the proper usage. Additionally, the #BoycottDolceGabbana movement demonstrates the importance of having a strong social media presence.
Consumers get a lot of their information through social media. Members of the millennial generation in particular use social media to look for jobs, read the news, connect with companies, and more. Social media plays a huge role in defining a brand. It is a company’s most direct channel to consumers and must be manicured and maintained.
Social media has been used for just about everything. It is essential that businesses use it in the right way. Many consumers perception of a brand is affected by a company’s stance on social issues. Having a strong social media presence is important so companies can stay relevant in the unique conversation that occurs in the digital sphere.
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