December 14, 2017
When it all comes down to it, the number one objective of marketing is to facilitate sales. These days, most leads are coming straight from the web, so getting people to your website should be your top priority. This isn’t news to most business owners, yet so many are failing to utilize their online presence to maximize traffic. Social media in particular presents a number of often overlooked, yet key opportunities to get people to your website. Here are three that our digital marketing agency in Boca Raton swears by.
If you’re looking for creative ways to convince prospective clients to check out your website, a forum is a great place to start. Ultimately, the effectiveness of this method will depend on your target audience, but the popularity of these interactive sites is undeniable. By having a presence on Reddit or Quora, you open the door to a true conversation with potential leads. Users often ask questions, and you can be there to provide the answers.
Once you find questions that pertain to your business, whether through Quora’s customized feed or a targeted Subreddit, engage authentically and often. Consistently posting responses on these forums that incorporate links to your website helps to establish trust with this audience. So long as you offer valuable information and aren’t simply pushing your own interests, you’re likely to grab their attention — and hopefully keep it.
LinkedIn is one of the most popular social media platforms for business owners, and you may even be on it already. However, there is one feature that many often overlook. If you aren’t sharing articles on a regular basis, you’re missing a prime opportunity to showcase your expertise while providing a link back to your website where prospective clients can contact you to see that expertise in action. Whether you’re sharing the latest industry news, highlighting current projects, or offering answers to customer questions, be sure to prompt users to visit your site at least once within the article.
Facebook may seem like an obvious source for exposure; however, few people take maximum advantage of the platform. If you’re looking to drive traffic to your website, your first step should be to begin incorporating links into posts. Utilizing the link preview feature will encourage users to click, but be sure your website is optimized on the backend to allow Facebook to pull the right information, since these previews can no longer be edited. Also, make sure an image is included in the preview. If for some reason the link preview doesn’t appear correctly, your best best is to opt for a shortened link instead, like those provided by bit.ly, alongside a clear call to action.
Speaking of calls to action, you should also use your Facebook Page’s call to action button to lead people to your site. Ideally, a dedicated contact form would be a good page to take users to, so have a digital marketing agency in Boca Raton design one that will be effective for producing leads.
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