August 01, 2016
No two industries are the same, therefore marketing strategies shouldn’t be the same either. You wouldn’t promote an ice cream shop the same way you would promote a law firm, would you? Real Estate is no different, and we get that. In fact, our South Florida marketing agency specializes in marketing the luxury real estate industry.
We understand the importance of digital marketing for real estate in today’s world, and we are experienced in executing a complete marketing strategy to ensure your business stays competitive. You could say that real estate is our “thing.” If you’re looking to enhance your real estate marketing strategy, we’ve got a plan for you.
Establish a strong online presence
Today, successful marketing for real estate starts online. People expect to have easy access to property information, including the number of bedrooms and bathrooms, acreage, location, descriptions of the neighborhood, photos, and virtual tours. An easy to navigate website, an active social media presence, blog posts, email campaigns, and promotional videos— all play a significant role in establishing a strong online presence.
Maintain a good website
A well developed website goes hand in hand with establishing a strong brand image. If your website is well designed and easy to navigate, with many pages that provide valuable information to your audience— then your business will be well perceived. However, it’s not enough just to create a website. You need to consistently maintain it with regular updates and improvements. We recommend that a real estate website include a company background page, property listings, area information, testimonials, blogs, and most importantly a contact page.
Secure an SEO strategy
It’s also important to carefully construct your website to enhance your Search Engine Optimization (SEO) strategy. The more pages and content you create, the more established your website will become, and the easier it will be to search for. Additionally, it’s advisable to select keywords that your target audience would be likely to look up. Include these keywords in as many webpages, blog posts, and social media posts as possible.
Build up your public relations
Community outreach is an excellent way to maximize your exposure and achieve a higher level of brand recognition. Engage with others in your community (local businesses, news/magazines, industry influencers, bloggers) both online and offline. If you leverage their brand, they’ll reciprocate the favor and leverage yours, creating a mutually beneficial relationship. This will help you generate buzz around your brand, and it will help you become a well known agent/agency in your community. It takes a lot of effort to increase your brand exposure, but doing so will benefit your real estate business immensely.
We know that real estate agents are busy and often don’t have the time to maintain a full marketing strategy on their own. That’s why we’re here to help. At Keenability, we will handle all of your marketing for you, so that you can focus on what you do best: real estate. In addition to posting new listings and announcing recently sold properties, our agency will take care of your branding, website, SEO, social media, blog, public relations, and so much more. To improve your marketing strategy, give us a call today.