May 11, 2015
There seems to be a lot of confusion on how Facebook should be used for maintaining a brand, particularly with real estate agents. There’s this notion that Facebook should be used to advertise listings and to post sales pitches. You should know, that this is unacceptable behavior and it is why people are ignoring your shared content.
How you should behave on Facebook:
Some people are still a little uncomfortable on Facebook, but it’s really very similar to interactions you would have in person. Think of it as happy hour, where there are some familiar faces and some new ones that you’re just meeting for the first time. Think of how you would interact with people in this scenario.
When you join a gathering such as this, you generally begin by telling people a little bit about yourself. After some small talk, and when appropriate you plug in your profession and hand out your business card. They might ask to learn more about some of the properties you have or they might simply put away your card and change the subject. It’s the natural flow of communication.
Here’s a list of things that are good to share:
At Keenability, one of the many services we offer is social media management that is thought out, well-written, and interesting to your target audience. Everything we do is with a purpose. Would you like to learn more about how we can improve your social media presence? - Yes, Please.