7 pieces you need to establish your real estate brand

August 26, 2015

Wouldn’t it be great if, as an ambitious real estate professional, you didn’t have to piecemeal your branding package? Working with an established marketing agency can take your business to the next level, and you often need to just let them work and then reap the benefits. Below are 7 pieces that are instrumental in properly establishing your real estate brand.

 

Logo

Think of your logo as your signature mark. Some people are known for always flaunting a great pair of shoes or for dressing impeccably, and that is what your logo should be to you. It should reflect who you are and how you want to present your business to the outside world. Love it, and you will be sure to wear it with pride.

Tagline

Your tagline, hopefully not in excess of three to five words, should tell potential clients why they should work with you. Many people attempt this themselves, but tagline crafted by non-creatives tend to lack memorability or originality. It’s not your fault though; you’re the real estate agent, we’re the marketing people. Let’s not switch jobs.

Stationery

Professionals seem to have mixed feelings towards designed stationery. Some feel that it is a waste of money because they seldom use it, while others rely on stationery to make a lasting impression on their clients after they meet in person. The base of your branding should be created together to help ensure that it works in all applications. When the need arises, you’ll want to have stationary that works to enhance your other branding.

Stock photography

Photography tends to be tacky, and working with designers who know where to purchase good photography is vital in the outcome of your brand. If money were no object, a lifestyle photoshoot with models, prop stylists, and a seasoned photographer would be best, but that’s not always possible or fiscally prudent.

Social media profile and header images

While it’s true that social media doesn’t directly generate sales, it’s important to be technologically savvy. Word of mouth is one of the strongest advertising avenues, and the first thing potential clients will do is search you on Facebook, Twitter, or whatever their social platform of choice. If you’re using social media as part of establishing your brand, it must be consistent with the rest of your branding and collateral.

Two Email templates

You need to engage frequently with not only your past, present, and potential clients, but other real estate agents as well. These people may have buyers interested in your properties, and a great method for reaching them is through consistent email blasts. Newsletter templates serve to provide insightful information to clients, while listing emails are a great way to update other agents on your current status in the field. 

Just Sold & Just Listed postcard template

Print seems a bit outdated, but postcards are great for introducing yourself into a specific neighborhood and staying at top of mind with your target audience. The key to making a memorable impression through a postcard is to use exceptional design, and yours can’t be a dime a dozen. If it is, you’ll find it in the trash. You don’t want to throw your money away, do you?

When it comes to branding yourself or your business, the ultimate goal is to create a seamless experience for each and every client you come in contact with. Much in the same fashion that someone feels comfortable talking to someone they know well, clients enjoy working with people and brands they recognize as having consistent attributes and messaging. In today’s competitive market it’s not easy to keep up with all the advertising platforms if you don’t a clear path or outline, and that’s where we come in.

At Keenability, marketing is our passion. Not only do we know what’s new and trending, but also what works best in your specific situation. We have real estate branding packages for professionals that are looking to take their business up a notch, and would love to schedule a meeting and tell you more.

Are you ready to elevate your success to the next level? Let’s meet.