July 27, 2016
A marketing agency can be your company’s most valuable resource if you’re willing to partner with one. However, some partnerships between clients and agencies crumble before they even really begin. In the majority of the cases, the partnership’s failure originated as a result of a miscommunication of expectations from the very beginning. Here are some tips to follow to have a successful partnership with a marketing agency.
1. Align Values of Success
First and foremost, it’s your job as a company to make sure that all desired objectives are clearly communicated across to the agency. If you want to see the advertising team flourish and give you the results you want, provide them with guidance. The more measurable the objectives, the easier it will be to determine the outcome of your mutual efforts. This means you need to be specific about what you want, so they can have a better understanding of what success looks like from your perspective.
2. Stay Involved
Staying involved throughout the entire project is imperative. If you have a vision for the project, but aren’t involved personally, don't be surprised when you get something that deviates from such vision. Your input is very valuable, but the marketing team can’t read your mind. Stay involved, collaborate, and communicate with your agency. After all, this is a partnership.
3. Be Specific
When your company is giving feedback to the agency, it’s important to be as specific as possible. Tell them exactly what you like and don't like. Ideally, it’s best to give this feedback in the beginning of the project. If you aren’t sure what exactly you’re looking for, the agency you’re partnered with should be able to recommend options.
4. Be Flexible
When partnering with an agency, it’s best for both your company and the agency to remain as flexible as possible. Throughout the lifecycle of the project, numerous changes will be made. For instance, you and your agency may first decide that every edit made to a project should be reviewed by you personally. However, you may later find out the process is streamlined when you review the finished product instead, and then offer your opinion. It’s important to be able to quickly adapt to these changes in order for work to continue.
5. Trust the Professionals
Its important to remember that this isn't their first rodeo. They know what they’re doing because they do this for a living! Trust that they understand what strategies and practices are best to achieve the desired goals of your company. And last but not least, trust that the work they do will be innovative, top-notch, and compelling.
When it comes to advertising and marketing for your company, choosing the right strategies and platforms can be tricky. There’s generally only one right strategy for your company, which is why marketing and advertising usually require the assistance of an expert. If you're looking for an agency to partner with, contact your local South Florida marketing agency today.