5 Questions to Ask When Developing a Social Strategy

February 27, 2018

Social media strategy

So, you want to create a social media strategy. The good news is you’ve already won half the battle by realizing a solid strategy is the foundation for social media success, as many overlook this crucial step. Chances are you don’t know where to begin. Luckily, our Boca Raton digital marketing agency is here to help.

Here are five questions to ask yourself that will set the stage for creating a social media strategy that gets results.


1. Who is our audience?

Some aspects of this question may be easy to answer. After all, nobody knows your customers better than you. Once you’ve detailed the key demographics of your customer-base, you’ll need to do some research. Which social media platforms does this group spend the most time on? Are they accessing those platforms from a desktop, or through mobile? These answers will help you tailor your approach to social media to the individuals you’re hoping will find you there.


2. Who are we?

Your customers aren’t the only ones you’ll want to take the time to understand before diving into social media management. You also need to take a hard look at your own company, and how you want to portray it on social media. Though you’ve likely already established a voice for your company, the tone you establish for social media may be slightly different. Analyze your target audience’s level of formality, and weigh that against your brand’s voice to find a middle ground. Also, consider the purpose of the platform and what you hope to achieve there. A writing style that performs well on Instagram may not translate well for LinkedIn. 


3. What are our goals?

Speaking of what you hope to achieve, it’s important to consider that, too. Your goals are how you will measure your success, so take some time to seriously consider your desired results. Facebook might be the best vehicle for increasing customer loyalty and producing leads, while Twitter might be your arena for boosting brand awareness. Once you’ve laid out primary goals, outline specific objectives. The more specific you are with the targets you want to hit, the easier it will be to tell when you’ve reached (or surpassed) them.


4. What should we share, and when?

Yes, this is technically two questions, but hear us out: with the algorithms presently in place, the “when” is just as important as the “what.” After conducting a competitor analysis and reviewing the answers to the first three questions we presented, determining what to post should be relatively easy. However, knowing when to post it will require researching the platforms your company is on. Sharing dozens of posts a day won’t hinder your success on Twitter, but it could keep anyone on Facebook from seeing your posts at all. Take the time to understand the algorithms you’re working with, or consult with someone who is already an expert. 


5. Can I actually execute this?

One of the most important considerations is whether you have the expertise, the time or the money to dedicate to achieving the goals you’ve established. To be blunt: If you’re not going to do social media right, you might as well not do it at all. Unfortunately, social media management is not as simple as “click, click, post,” and arbitrarily posting on behalf of your business will always do more harm then good. However, that doesn’t negate the fact that having a strong presence on social media has become increasingly important. So, what’s a business to do if the answer to this questions is no? You can start by reaching out to a Boca Raton digital marketing agency, with a team that can ensure your brand attracts the right attention online.


Need a social media strategy that will get the job done? We’ve got you covered. Let’s schedule a meeting so that we can get to know you, your brand and your goals so that we can achieve them together.