August 22, 2016
Digital marketing isn't the next big thing — it's the biggest thing happening in the marketing world right now. In order to ensure you’re making the most of your digital marketing efforts, it’s crucial to be informed about the most common digital marketing mistakes. Here are five digital marketing mistakes you could be making right now:
Being “Anti-Social” Media
By utilizing social media platforms (such as Twitter, Facebook, LinkedIn, and Instagram), you can generate tremendous online exposure for your brand. This exposure, in turn, allows you to showcase your products and services. Additionally, social media helps you listen to what people are saying about your brand. Not to mention, today’s consumers expect companies to have a social media presence, and not having one could have them looking to competitors who do.
No Engaging Content
As the saying goes, content is king — and if it is used to its greatest potential, it works wonders for brands. Content is an open source of communication between your brand and the end user. It establishes trust and provides a vehicle for your SEO efforts. Keyword targeting through blogs will also help users find you on search engines, which is a primary goal for businesses these days. In order to reap the full benefits of content marketing, your blogs should provide your target audience with valuable information which they are actively seeking out. By providing interesting, useful information on a consistent basis, you’ll develop a following and establish yourself as an industry leader.
Without proper planning, your digital marketing strategy is doomed to fail. It is important your digital strategy accommodates the marketplace while challenging your competitors. A well thought-out, strategic plan should embody your brand, create conversation, and have clearly set goals that focus on the online user experience.
Forgetting Mobile Optimization
One major online marketing mistake is failing to keep website content optimized for mobile devices. Smart phones have revolutionized the concept of digital marketing and have become the first source of online searches in recent years. It is essential to stay updated with the latest mobile algorithm changes for popular search engines, in order to achieve top rankings.
Lackluster Email Marketing
Email marketing is one of the most effective channels to utilize in your online strategy. So how do you make the most of it? First, it’s important that when your business sends an email to your customers, you stand out from the other hundreds of emails that your readers will inevitably receive. Sending an email requires an investment, and it’s important that this time is not wasted on an email not being read or acted on.
For some, the digital world may seem foreign, but digital marketing cannot be ignored. With the right South Florida marketing agency by your side, you’ll be conquering the digital landscape in no time. Call us today for a free consultation.