December 11, 2017
Believe it or not, there are people who dread the holiday season — and we’re not just talking the likes of Ebenezer Scrooge and The Grinch. Many small business owners cringe when the most wonderful time of the year comes around, mainly because it means they have to prepare a holiday marketing campaign. However, this doesn’t have to be an intimidating experience. In fact, it can be just as fun as throwing back egg nog and nibbling on holiday cookies with the right Boca Raton marketing agency behind you.
Here are four ways to earn your company’s holiday marketing a spot on the good list this year.
1. Go the extra mile with holiday cards
A generic card that proclaims “Happy Holidays” alongside snowflakes, a tree or Kris Kringle himself? Yawn. Come on, we know you can do better than that — and we’re here to help. Instead of opting for messaging that anyone could use, try something that’s more reflective of your brand and your audience. That’s what we did in the example below.
The client we created this card for is a real estate brokerage in Boca Raton that prides itself on its agents’ expertise regarding the South Florida lifestyle. The card reinforces that message in a playful way, while still drawing a connection to the holiday season. Most importantly, it doesn’t look like every other card people will be receiving this time of year, increasing the odds that it won’t just end up in the trash .
To truly take your holiday card game up a notch, consider including a small gift along with your card. For instance, you might do something as simple as including a small calendar for the new year. It all comes back to knowing your target market, and showing them you care in a unique, attention-grabbing way.
2. Send a festive email
Maybe sending out an actual holiday card isn’t in the cards this year, but that doesn’t mean you shouldn’t let clients and referral sources know that you’re thinking of them. A well-designed email is a excellent and cost-effective way to do just that. Rather than sending a stale email with the same old message, enlist a professional designer to really make it pop. Ideally, the design will be reflective of your brand, incorporating custom graphics, or even video when possible. For the latter, we recommend filming a short, sweet holiday message with a professional camera. This adds a personal touch without breaking the bank.
Before you hit send, make sure your subject line sets the stage for success, otherwise your hard work will never be seen by your target audience. Something like “Happy Holidays” will probably land your masterfully designed email in the trash, so opt for something more unique to your customer base.
When it comes to digital advertising, echoing the day-to-day lives of your target market is key for getting clicks. That means being mindful of their needs, and how those needs might change with the seasons. An ad that effectively ties into the holiday season won’t feel as intrusive in social media timelines, and it may spread some good cheer in the process. Plus, using holiday-centric keywords in AdWords campaigns will enhance your exposure, since these kinds of phrases peak this time of year. You might even consider incorporating special holiday offers to encourage prospective customers or clients to act, even in the midst of the holiday chaos. Whatever your strategy, make sure it aligns with your brand’s year-round messaging and makes sense for your target.
Social media isn’t immune to the hustle and bustle of the holiday season, and that makes standing out all the more difficult. However, just because landing on your followers’ timelines is a bit harder, doesn’t mean it isn’t worth the effort. Great holiday posts can go a long way when connecting with users, helping your business to build stronger, lasting relationships both online and off.
So, how do you set your brand apart? At the risk of sounding repetitive — hey, even Santa checks his list twice — we urge you to avoid all things generic. Instead, do something that demonstrates your brand’s values. This might mean showcasing imagery that reflects your commitment to clients, incorporating your product into a holiday scene, or using copy that cleverly ties into your brand’s own message. If you’re struggling to come up with a creative idea, check out these tips for crafting engaging holiday social media content, or just leave it to the professionals .
Is better marketing at the top of your wish list this holiday season? Consider a free consultation with our Boca Raton marketing agency our gift to you! Plus, you won’t have to send a letter all the way to the North Pole to get it. Just shoot us an email.