August 03, 2016
Facebook has over 1.6 billion active users each month, including an international reach. Businesses can’t afford not to be on Facebook these days, but that doesn’t mean every business owner suddenly has the time or expertise to manage his or her business’s page. For those who struggle with Facebook management (and even those who don’t), these four tools go a long way.
1. Google Analytics
This tool is generally used to track web traffic, and it’s an absolute must nowadays. It gives you the ability to see which links were able to bring Facebook users to your webpage, plus what exactly they did once they got to your site. You also have the ability to track non-promoted and promoted links and photos, and compare that data to your website traffic.
Buzzsumo is a content marketer’s dream, but it’s useful for social media, too. The app gives you an inside look at what type of posts are working for the competition. In addition to providing companies with key insights about the social media strategy in place, it works as a great instrument for researching post topics. You gain access to an array of sources for content creation, as well as the knowledge of what’s popular with your audience.
Likealyzer tells you what adjustments, if any, need to be made to the layout of your Facebook page. It also has the ability to tell you how much engagement your page is garnering, and to analyze your posts for ways to increase activity. Simply enter in the URL of your Facebook page to get a comprehensive score and suggestions for improvements.
Hootsuite isn’t a new name, but it’s a reliable one. The social media management site allows you to link nearly all of your social media platforms to one spot, making social media management a whole lot easier. It also allows you to schedule your posts, check your competitors, monitor social activity and, last but not least, engage in social listening. Each of these tools vary greatly, and each one comes with a unique set of advantages as well as limitations. When choosing which tools are best for your business, make sure they align with your company’s goals and objectives for social media marketing.
If you feel as if you don't have the time or enough knowledge to manage your Facebook, call our South Florida marketing agency today.