July 25, 2016
There’s no denying that a quality blog is one of the most powerful marketing tools a business can utilize right now. Content marketing is key for positioning your company as a leader in the industry, and establishing credibility with your target audience. Given blogging’s growing popularity, it’s no surprise that brands are making some costly mistakes in the strategy department. Here are four of the biggest blunders to avoid when blogging.
1. Can’t Stop, Won’t Stop
Somewhere along the line, there was a rumor started that blogs are only valuable if new posts are shared every day. We’re not sure who started that rumor, but we can confirm that it’s false. Where blogs are concerned, there are two things which are essential to keep in mind: quality and consistency. There is no magic number for how often to post blogs, but ensuring that each blog is high quality and posts are consistent can do wonders for building a strong audience. Depending on your staff, your workload, and your audience’s needs, this might mean posting once a week, twice a week, or more often.
2. Failing to Share Your Content
You could have the best blog out there, but if you don’t tell people about it, they’ll never know it’s there. Sharing your content is key for building, expanding, and maintaining an audience. Quite frankly, after dedicating anywhere from two to five hours to constructing your post, why wouldn’t you want to tell the world about it? Every post should be shared on various social networks, and posts which maintain relevance should continue to be shared in the future, too.
3. Tethering Yourself to a Set Word Count
Just as there’s no magic number for how often one should post, there’s no ideal number of words that every blog should abide by. Many mistakenly believe that less is more when it comes to the word count, and that’s simply not the case. How many words your post should be will depend on the topic in question. If you can get your point across with 300 words — fine, but if you need a thousand words to provide a wealth of information to your readers, by all means do it. Readers respond well to variety. With all that said, search engines favor web pages with at least 300 words, so consider that the minimum. Also, be sure to break up long posts with subheadings and even infographics to allow visitors to read with ease.
4. Overdoing It on the SEO
Any expert knows that keywords are extremely important for ensuring that Google is able to find your page. However, that same expert will also tell you that incorporating keywords just for the sake of doing so is search engine suicide. Google’s algorithm wasn’t built yesterday, and it will surely be able to determine if your keywords are adding value to your post, or simply taking up space. When it comes to SEO, it is best to find a happy medium with keywords and always favor user experience over keyword plugging. If the use of a keyword will seem off-putting to your readers, avoid it at all costs.
Keeping these four common mistakes in mind will allow you to reap your blog’s benefits and maximize your ROI. Remember that a following can’t be built overnight, and creating blog content takes a substantial time commitment, as well as excellent writing skills and digital expertise. If you’re not sure you have the resources to implement blogging into your marketing plan, call our South Florida marketing agency for the help you need today.