3 Things to Ask Yourself Before Redesigning Your Website

August 29, 2016

3 things to ask yourself before redesigning your website

No matter how perfect we may think we have it, evolution is essential in the digital world, especially in this constantly changing market. What may have once been a perfectly good site could be obsolete in a matter of months. But attempting a website redesign can be very labor intensive when the public demands perfection, that is a premium website. To help make this process a little easier, we’ve compiled a list of the most important questions to ask yourself before redesigning your website.

  1. What are your goals and objectives for your website’s redesign? Are you looking to rebrand your company as a whole or are you just looking to make improvements to the website? Such improvements might include design that meets current trends, changes to facilitate faster speeds, or general enhancements to improve usability. Once you've determined your goals, you’ll have set guideposts for determining the success of your efforts once the redesign is complete.
  2. What is your website’s purpose? Will your newly designed website have the same purpose as your current site? Ask yourself what you want your site to accomplish. Are you looking to generate new leads, to sell your offered products or services, or to offer new content? It is crucial to determine this before proceeding with the design process, as what might work for one type of site may not work for another.
  3. Is a redesign really necessary? This is the most important question of all when considering a website redesign. There should always be a purpose when redesigning your website. There are a number of reasons to do a redesign, but that doesn’t always make it your best option. If you’re looking to rebrand, redesigning your website isn't where you should be starting. Knowing this can save your company a great deal of time and money. Ultimately, the most important concern about your website is what your customers think of it. User experience is top priority in the digital world. An easy way to find out what potential customers think of your site is to visit the reviews left on your business page on either Yelp or Google. Often time, these reviews can be incredibly helpful, giving you insight on what customers like and dislike about your current practices.

If you find yourself still unsure on where to start, call our South Florida marketing experts here at Keenability. We can help you decide what is best for the success of your company. Whether it’s a makeover for your website or revamping your brand all together, we can help you dominate the digital marketing world .

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